May 8th, 2014


In case you haven’t been paying attention, Apple’s got a lot of money to throw around. So much that they’re now reportedly in talks with Beat to acquire the company for a whopping $3.2 billion. This information was detailed in a report of the Financial Times who, along with Bloomberg, and The Wall Street Journal, says the deal could be announced as early as next week.

We’ve heard: “Apple sucks,” and Beats follows close behind gunning for top honors in companies that overcharge for their sub-par products. So what will Apple gain from the deal? Aside from a hip new brand image (that is the only reason people buy Beats headphones, right?), pretty much everything Beats related. While it’s still early to say whether or not the Apple iPhone 6 will come with Beats Audio inside, Apple does get Beats streaming music property, as well as their hardware (headphones, speakers) as part of the deal.

Most of you have been around long enough to remember HTC buying up 51% of Beats stock back in 2011 for $300 million, only to sell those shares back to Beats a little over a year later for $265 million. If you ask us, sounds like Apple could be overpaying.

[The Verge]

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