htc one gold

HTC One in gold goes official

It looks like Apple might have started yet another trend that other OEMs will look to emulate. HTC has just announced a golden version of their 2013 flagship HTC One. It’s not the first time we’ve seen this stallion clad in gold-plated armor, as Gold Genie took it upon themselves to create an after-market modification of the phone a while ago (and HTC tried their hand at a limited edition run of it at a very premium price point).

But this is HTC’s official go-round at the golden version, and boy does it look nice. It’s not the shiny, flashy gold that you might expect, with HTC instead going for a more subtle, muted effect. It looks much nicer than the Gold Genie version judging by the photos, though we can’t imagine anyone would complain about getting it in either style.

Other than the eye-popping exteriors, though, this is the same phone we’ve been using and loving since it launched, with a 1080p HD 4.7-inch display, Qualcomm’s Snapdragon 600, 2GB of RAM, 32GB of internal storage, HTC’s UltraPixel camera and more. HTC says the device will “become available across Europe with a number of partners,” though they didn’t have any further details to share about pricing and availability. Would you spring for this version despite the HTC One getting a bit long in the tooth?

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