Domino’s thought their app sucked like their pizza used to, so they changed it [UK Only]
Domino’s has been a weird company to watch over the years. Many people publicly express distaste for them for a number of things, with the biggest being pizza that used to taste like the cardboard it’s delivered in. Their self-deprecating advertising campaign hasn’t slowed down with their “new and improved” pizza and website, though — they also felt the need to declare that their app sucked.
We use the term “suck” in past tense, though, because they have changed that with a brand new app — made from the ground up — in the Google Play Store. The app does a decent job of playing to current Android design guidelines, giving folks a fast and easy way to order slices on the go. There’s good news for UK folks and bad news for everyone else, though — this redesigned app is only for the UK.
You’ll have the full menu at your fingertips, and once your order is placed you can track it every step of the way with Domino’s Pizza Tracker. You can also use the store locator if you prefer to pick the pizza up yourself, and redeem coupons to make pizza night more affordable.
I can’t say a great app and a great website would indicate we can trust their promise that the pizzas taste better, so you’re just going to have to order one and find out for yourself. We’ll be reaching out to see if the US version of the app will be seeing a similar update at some point down the line.