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LG looking to beat Samsung to market with LG Z (or G Flex) flexible display smartphone

This a concept image of a bent LG G2

With rumors mounting that Samsung could be introducing the first smartphone using their flexible OLED technology later this month, LG is scrambling to beat them out the gate. According to reports, the LG Z is reportedly the name of the new device, as tipped to ZDNet Korea.

Similar to the Galaxy Nexus, the phone’s display will be concave and is supposed to give the device a more “natural” feeel in the hand. While specs haven’t been confirmed, the LG Z is said to be powered by a Snapdragon 800 processor and feature a 6-inch full HD 1080p display. Apparently the phone has already gone into mass production with an expected launch date of either later this month, or according to the WSJ, some time in November. The WSJ was even able to secure a sketch of said device, looking almost identical to a bent LG G2 (see below) but from what they’ve heard, will be called the LG G Flex (possibly outside of Korea?).

Keep in mind that this doesn’t mean the device will be flexible by any means. The flexible display will merely allow LG to mold it to a rigid device in ways that aren’t possible using normal methods. When it comes to Samsung’s models, it’s said the device will simply feature a display that wraps around the sides of the device. Beauty over form, we suppose. Both LG and Samsung’s flexible OLED devices will most likely be in limited quantity, and carry some kind of “Limited Edition” moniker.

[UnwiredView]

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