CEO Peter Chou sees 15% market share in HTC’s future, doesn’t plan on going anywhere


Peter Chou, HTC CEO accepting the GSMA Global Mobile Award for device manufacturer of the year

HTC CEO Peter Chou has been making some big bets with the HTC One. You may remember amid rumors of delays, Chou felt so confident that the flagship would perform well, he went on the record as saying he’d “step down,” if the One wasn’t a success. While officially numbers haven’t been disclosed, the HTC One has been generally seen as a hit. The One has been widely reviewed as one of the best smartphones to date thanks in part to a sleek design, premium materials, high-end specs and a completely revamped version of Sense.

Riding high on the HTC One’s success, Chou said during a shareholder’s meeting today that he now expects the company’s market share to jump from a modest 4% last year, to 10-15% in the future. This doesn’t sound too far fetched as Chou points out, HTC once accounted for 10% of the global smartphone sales, even reaching upwards of 30% market share in some areas.

As for their plans for 2013, Chou says HTC will “redouble” their efforts to increase brand recognition and loyalty (we can’t help but wonder if the $12 million they handed to Robert Downey Jr. is apart of that equation). He also mentioned that HTC has been doing some heavy spending on R&D (research and development), honing their craft to build better smartphones with a strong focus on product innovation.

As for Peter Chou finding a new job, he reminds us he isn’t going anywhere. Not even after it was discovered he, and other top level execs took a 51% pay decrease in 2012. He was quoted in an interview saying, “There are a lot of rumors that say I would quit, but I never said that. I’m not going to find another job.” Chou is here to stay (so help him).

[via FocusTaiwan]

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

AT&T NEC Terrain now available online for $100 with a 2-year agreement

Previous article

Facebook may have inadvertently exposed 6 million users’ email addresses and phone numbers

Next article

You may also like


  1. my favorite smartphone manufacturer

    1. Mine too, but those Sony devices sure look tempting.

      1. If they’d actually release in the US. :P

        1. T-MO is getting the XPERIA Z,admittedly arriving w/slightly outdated tech.

          Anyway,sorta back on topic:

          If you’re still looking for a bumper case for your HTC ONE,check these out:

          You’ll have to trim the button cover away to have I/R REMOTE functionality,but it’s easy enough to do & still looks nice.(Got mine today)
          It’s a LOT sturdier than the POETIC you reviewed a while back.

          Or,you could go upscale:

          1. Woah… Good lookin’ out. :)

          2. Someone kill the SPAMBOT already please!

          3. I don’t think disqus gives enough power to the websites for that to happen
            those are a plague to the Internet, I’d be surprised if anyone actually believed it

          4. I dunno. Posts w/links @ T-MO news seem to be pre-screened before they’re released. Not to say that some spam doesn’t leak through.

            Other times I’ve wondered if DISQUS isn’t behind some of the spam themselves, much like the anti-virus companies & their B.S.

            True enough, it’s hard to believe this sort of spam is effective enough to bother with. Should anyone lose $ from it, shame on them.

            Just a bit irked about it more than usual, for obvious reasons. ;-)

        2. мy coυѕιɴ ιѕ мαĸιɴɢ $51/нoυr oɴlιɴe. υɴeмployed ғor α coυple oғ yeαrѕ αɴd prevιoυѕ yeαr ѕнe ɢoт α $1З619cнecĸ wιтн oɴlιɴe joв ғor α coυple oғ dαyѕ. ѕee мore αт…­ ­ViewMore——————————————&#46qr&#46net/kkEj

          You’ll have to trim the button cover away to have I/R REMOTE
          functionality,but it’s easy enough to do & still looks nice.(Got
          mine today)
          It’s a LOT sturdier than the POETIC you reviewed a while back.

      2. I hear you on that. Sony’s phones have always had a bit of (phone) sex appeal to them.

        1. Sony phone screens are the worst quality, washed out colors and minimal brightness pieces of siht

  2. Why is this article about HTC, and yet all the comments seem to be about Sony???

    1. It be like dat sometimes……………………… ;-)

      Sooooooooo how ’bout dat EVO3D…………………….. :-P

      1. lol Worst phone I ever owned, 22 months of pure tech hell.

  3. 15%? I don’t think so Chou Chou…

    1. They’re gonna be out soon. HTCya~ Samsung needs some real competition. Not this lil fish crap. I was already aware that HTC and Apple pay people to troll the internet. HTC has been very successful at disparaging Samsung. They are a very dirty company HTC is.

    2. it could also be that s4 drop their price recently to out pressure on the competition

    3. That’s the part of marketing strategy

  4. Hahaha! This guy is delusional. HTC is the Titanic and they’re just rearranging the deck chairs. All the execs are jumping ship for a reason. They’re doomed.

    1. Just because it may not be selling well in the United States doesn’t mean it isn’t selling well in other countries

  5. HTCya

  6. I was a long time HTC fanboy but they didn’t roll out updates in a timely fashion and when something became buggy it was simply buggy, no fix. While they do make great hardware they need to work on keeping that hardware current, I hope they do with the One and maybe I just might grab their next device instead of a S5 or Nexus 5.

  7. The best cell phone manufacturer, i like this brand phones, cool designed, stable and reliable performance. And now im using Z710t

Leave a reply

Your email address will not be published. Required fields are marked *

More in News