Swisscom challenges the public to a stare-off with the Samsung Galaxy S4
Swisscom is bringing new meaning to the saying “Keep your eyes on the prize.” The carrier took advantage of the Samsung Galaxy S4’s eye-tracking technology to launch a unique promotion, offering the phone free to anyone who could survive a 60-minute stare-down with the handset.
It was no walk in the park, either, as they threw just about everything from motorcycle crashes to pestering tourists and more in an attempt to distract individuals vying for the Galaxy S4. It’s actually a brilliant little bit of marketing. If only Samsung had thought of this one themselves…