Once exclusive to some of the more well-known developers in the Play Store, today Google has finally flipped the switch, allowing all Android devs to respond to user feedback on Google Play. Users who receive a response to their feedback will receive an email with the reply, allowing them to respond directly via email and update the review on their their favorite (or not so favorite) apps accordingly.
This comes after Google began linking Play Store reviews to user’s Google+ accounts, providing for better quality reviews by holding Android users more accountable for their feedback.
I can’t wait to see how developers take to this. As someone who frequently browses through Play Store comments, I’ve slapped my forehead on more than one occasion after seeing some of the sh*te people leave hard working devs on there. While developers are allowed to go back and edit their responses at any time, keep in mind that Google’s posting guidelines strictly prohibit developers from responding too harshly with their users. Bummer.