Apr 22nd, 2013

In a quarterly letter to shareholders today, Netflix CEO Reed Hastings announced that online streaming company is going to offer a new pricing option. To help alleviate the problem of customers wanting to stream their ‘flix to more than only 2 devices at a given time, Netflix is introducing a new plan for big families that ups the restricting limit to a more spacious 4 devices. But it’s not free.

This new plan starts at $12, about 4 dollars more than the current $8 2-streaming rate. Netflix expects that only about 1% of their customers will opt for this pricing model, more than likely not taking into account the sheer number of users who piggyback off their friends’ relatives’ Netflix accounts (guilty). Either way, options are good.

[Netflix via TheVerge]