Samsung, Chillingo launch 100% Indie initiative
In case you haven’t heard, Samsung and games market maintainer Chillingo have started an initiative that will help encourage and spur independent game development. Dubbed “100% Indie,” the movement will provide small-time game developers with a profit-maxing market that allows them to get a sales profit of 100% through the first six months of the game’s listing.
To put that into perspective, popular market places such as the Google Play Store, Amazon Appstore, and Apple App Store tend to scrape anywhere between 20% and 30% off the top. That’s a big chunk of cash that can really add up, and can be especially frustrating if you — as an independent developer — aren’t making a boatload of bucks to begin with.
Beyond that six months, Chillingo also committed to setting unprecedented revenue shares and renegotiation opportunities through March 2015, so even once your “100%” time runs out you’ll probably find it hard-pressed to find better deals elsewhere.
* Developers will receive 100% revenue from March 4, 2013 – September 3, 2013, 90% revenue share from September 4, 2013 – March 3, 2014, 80% revenue share from March 4, 2014 – March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will receive 70% revenue share. Revenue share will be net of any applicable payment gateway and/or carrier charges.
Developers should note that this marketplace will only be accessible by those with Samsung devices, though, so it wouldn’t be wise to throw every last one of your eggs into this particular basket. All games submitted will be reviewed on a case-by-case basis to ensure the best quality, which means good games have a better chance at getting maximum exposure if they can convince Samsung and Chillingo that their game is worthy of being listed.
Those interested can read more about 100% Indie here, and you can also use that link to get started with the sign-up process. It doesn’t take long, and the time spent registering and submitting your content will be worth the sweet profit margins you’ll be enjoying in the event that Samsung and Chillingo approve your app. Read on for full press details.
MEDIA ALERT 4th March 2013
100% INDIE IS LIVE
MOBILE GAME DEVS TO RECEIVE UNPARALLELED REVENUE OPPORTUNITIES AS CHILLINGO AND SAMSUNG INITIATIVE OPENS FOR GAME SUBMISSIONS
From today mobile game developers can submit their Samsung compatible games via the 100% Indie initiative and receive 100% of their profits for the first six months, followed by unparalleled and pre-negotiated revenue shares until March 2015*.
Pioneered by Chillingo founders, Chris Byatte and Joe Wee, 100% Indie has been created to inspire, foster and support mobile game developers across the globe. The partnership between Chillingo and Samsung enables developers to tap into Samsung’s huge mobile user base while at the same time offering access to a new developer community platform spearheaded by Chillingo.
Developers are invited to visit www.100PercentIndie.com and submit their games for consideration to Samsung’s mobile apps marketplace, Samsung Apps. The 100% Indie team will review all games to ensure they meet Samsung Apps standards, and once approved, guide developers through the process of bringing their games to market. The portal will include resourceful tools, inspiring articles and information to encourage and motivate developers to create incredible games.
* Developers will receive 100% revenue from March 4, 2013 – September 3, 2013, 90% revenue share from September 4, 2013 – March 3, 2014, 80% revenue share from March 4, 2014 – March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will receive 70% revenue share. Revenue share will be net of any applicable payment gateway and/or carrier charges.
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About Chillingo
Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope and Anomaly Warzone Earth. The company also publishes games for Android, Windows Phone 7, Steam, and other digital platforms. For more information about the company and its games, please visit www.chillingo.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.