Android fans turn #droidrage into #windowsrage

• Kevin Krause
• 12 years ago

Ah, social media. When handled correctly, it can be a powerful and cheap marketing tool. When it goes wrong, it more often than not leads to the person or company responsible looking like a marketing tool. Such is the case with Microsoft and their who-thought-this-was-a-good-idea #droidrage Twitter campaign. As could be expected, things quickly went south when loyal Android fans flipped the script and created their own #windowsrage hashtag.

This is not the first time Microsoft has pushed the #droidrage tag, but we don’t remember it backfiring so hilariously. But is it really all that surprising? A quick search for either hashtag reveals gems like this:

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I once thought about writing malware for a @windowsphone but then I thought, aren’t they suffering enough? #DroidRage#WindowsRage

— Mohammad Tarakiyee (@Tarakiyee) December 5, 2012

Normally we’d feel sorry for Microsoft, but they set themselves up for this one. #fail

[via Winsource]