Cyber Monday sales reach record highs, mobile a big contributor [POLL]
The exact numbers vary depending on which report you read, but the consensus is the same. Cyber Monday sales reached a record high this year as holiday shoppers scrambled to find the best deals on the web, and mobile contributed on both ends. According to a report from the Adobe Digital Index, mobile devices accounted for 22 percent of Cyber Monday purchases. IBM’s data says 18 percent of shoppers accessed retailer websites with their smartphones and tablets.
Adobe’s figures say Cyber Monday sales were up 17 percent from last year to reach $1.98 billion. IBM puts the number even higher at 30.3 percent, though the average cost per order was down from $198.26 in 2011 to $185.12 this year. Breaking down the data further, 4.5 percent of shoppers made purchases from their Android device, lagging behind those buying on an iPhone (6.9 percent) or iPad (7.1 percent). Did you count yourselves among them?
Cyber Monday shopping surpassed the total number of online sales made on Black Friday by over 36 percent, proving that the unofficial shopping holiday still reigns supreme when it comes to the best deals on the web. And there were plenty to be found.
We’re eager to find out about the Cyber Monday shopping experience of our readers. Let us know in the poll below if (and how) you shopped yesterday. And, yeah, go ahead and brag about all the sweet swag you saved tons on in the comments below.
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