Amazon Leaks New Kindle Fire and E-Reader Ahead Of Tomorrow’s Announcement [Video]


Those watching some kind of soccer or football game tonight were treated to an early glimpse of Amazon’s upcoming Kindle Fire and Kindle e-reader in a teaser commercial. Nothing was officially announced — not a name, spec, nothing — it was just a short, sentimental video showing how the average consumer could enrich their lives with one of Amazon’s products. Honestly, it was quite good. Someone caught the ad spot it on their camera and uploaded the video to YouTube. You can watch it below.

If the quality of that video wasn’t up to snuff, the boys at The Verge have also gotten their hands on the raw video file. Again, the ad doesn’t reveal too much so we’ll still have to wait until tomorrow’s announcement to bring you guys all the deets. Night.

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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  1. The video quality sucks, what the hell did they use to record this,an iPhone ?
    Is the tablet in the video the new fire or is it just a demonstration of the uses for a tablet ? cause the tablet in the video basically looks like the older kindle fire but maybe a bit thinner.

    1. What do you expect the new KF to look like? Honest question, I am curious.

      1. idk less of a brick look to it

    2. It is a recording of an ad someone saw on tv

  2. That huge border around the entire screen is a compartment to hide your real android device.

  3. Who reads a book while brushing their teeth? Honestly… I guess showing a girl pooping while using a Kindle was too graphic, but they still wanted a bathroom scene.

  4. Stupid ad

  5. Oh boy, rounded corners. Just saying.

  6. Amazon UI + no play store = failure.

    1. Apparently not. The Kindle Fire in its original form did pretty well.

  7. Ew extremely large bezel. What is this 2009?

  8. Yay! A lighted kindle. *pulls out wallet*

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