App discovery has long been an area of interest in the world of mobile apps, and it looks like Google is looking to make it even better in the Google Play Store. Google started doing a bit of personal app recommendations a while ago on the web version of the Google Play Store, and that functionality has finally come to the Play Store app on devices.
While we can’t be too sure of its algorithm, we imagine Google uses things like the apps you search for, download, and install to find similar apps that might interest you.
You can even let Google know if something doesn’t interest you in order to further tailor the Play Store’s suggestions. If you’re interested in seeing what Google has recommended for you be sure to find the new section under Apps > Featured. [thanks to everyone who sent this in!]