HTC’s Sales For July Are Down 45% From Previous Year, But Why? [Discussion]
Today, HTC finally announced their profits for the month of July, and they’re not looking so hot. As expected (recently they announced they were pulling out of South Korean and Brazilian markets) HTC’s revenue fell 45% when compared to this same time last year, no doubt due to weakening consumer demand for their flagship One series devices. Last year, HTC hit NT$45.11 billion for the month of July, while this year, they managed to only take in NT$25 billion.
Again, these numbers were expected after the launch of rival Samsung’s Galaxy S3 and is only expected to worsen once the rumored next iPhone drops in September. Remember, even though HTC announced they would be focusing their efforts on releasing as few device variants as possible, they still managed to spread themselves thin with 3 flagship devices. Samsung on the other hand managed to focus on 1 flagship — the Galaxy S3 — and essentially launched the exact same phone across all carriers here in the US (and abroad).
Even though HTC dealt with criticisms from their older devices head-on when launching the One series to critical acclaim, it was only AT&T customers who were given dibs on their flagship One X. I can’t help but wonder if HTC worked on getting the One X out to as many carriers as possible, if their numbers would look a little more like Samsung’s. What do you guys think? Hypothetically if the One X was available on your carrier, would you opt for the Galaxy S3 or the One X?
[Reuters]