Nexus 7 ads more “effective” than Apple Genius ads, says study
Athletes from around the world aren’t the only people locking horns at the Olympics. Google’s advert for the Nexus 7 (the father and son camping ad) and Apple’s series of commercials revolving around their “Geniuses” have been taking significant amount of TV time. And according to an advertisements analytics company Ace Matrix, the Nexus 7 ad has been far more effective.
The Nexus commercial scored 662 out of a possible 950 points, while only one of the three Genius ads scored in the upper half of the effectiveness scale. Having seen all the advertisements, it’s hardly surprising. The Nexus ad is similar to what we’ve become used to from Google: combining emotions brilliantly with a product’s features. Apple’s commercials on the other hand seem to say that the Mac is tough to use, so just to be safe we’ll make sure to have a lot of Geniuses around.
Hit the source link to catch all the four commercials in one place.