If you aren’t in the know on the Apple side of things, Apple is getting ready to drop Google’s map solutions in favor of their own through three mapping companies they’ve acquired. The announcement is rumored to be coming at WWDC, Apple’s yearly developer conference, but Google’s not going to sit by and let Apple undercut them without a little bit of fun of their own.
Google is sending out invites for press to join them June 6th to see the “next generation of Google Maps.” It’s tough to predict what we’ll be seeing, but knowing Google it should be quite the charmer (especially considering they’re holding a separate event just to show it off).
Apple’s event will kick off just five days later so it’ll be interesting to see what these two powerhouses have in store for each other. It’ll be especially key for Apple to come with a comprehensive suite of mapping tools to take the thunder off Google Maps. They might have some difficulty doing that as Google Maps is established on both desktop computing and mobile.
In fact, we’re not even sure which side of the Google Maps spectrum will be getting some deep tissue massaging. We imagine mobile will have to be a focal point considering Apple will likely push their solutions on iOS devices, but we won’t know for sure until everything’s laid out on the table. Interesting times ahead, indeed. [via 9to5Mac]