GameFly To Launch Specialty “GameStore” For Android Devices – Will Also Begin Publishing Android Titles

Not content with simply offering up console titles for rent via their online webstore, GameFly — the Netflix of video games — is diving headfirst into the mobile world this fall. GF announced today an all new publishing arm similar to Gameloft that will not only publish Android apps, but will also help aid struggling developers in need of extra funding to get their games up and running on Android devices.

Also on menu is the GameFly GameStore, a stand-alone app store similar to the Amazon Appstore, but with games specifically curated by the GF team. This provides not only another way for the company to highlight their own published titles, but will also provide social features and highlight deals specific to the GameStore. Amazon and Gameloft better watch out. Gamefly’s coming in hot this year. You can read all the details in the press release below.

GameFly To Publish Mobile Games For iOS And Android Platforms And Launch GameFly GameStore For Android

LOS ANGELES, May 23, 2012 /PRNewswire/ — GameFly, Inc., the leading video game service, announced today its plans to begin publishing mobile games for the iOS and Android platforms, as well as launching the independent GameFly GameStore for Android later this fall. Continuing its foray into digital initiatives, the company has set aside a game development fund to work with mobile developers that are in the process of making a great game, but need the extra resources to publish and promote their titles. GameFly will also expand its mission to be the top resource for all gaming needs, offering expertly curated Android games in the GameFly GameStore with thousands of the best games and daily deals. With its large social network for gamers, game discovery will also be made easier via friend recommendations, and ratings and reviews from fellow gamers.

“GameFly is dedicated to giving consumers the best user experience possible, and to be their single destination for console, PC and mobile gaming needs,” said Sean Spector, GameFly co-founder and SVP of Business Development and Content. “We plan to be a leading player in mobile games by launching our retail GameStore for Android and helping to fund mobile developers of all sizes to publish, promote and sell their smartphone and tablet games.”

GameFly is currently accepting submissions from mobile game developers at GameDev@GameFly.com, and expects to publish its first title this summer. The GameFly GameStore will be available for Android phones and tablets by this holiday season. GameFly’s Game of the Day feature was launched on the popular GameFly mobile App in April, enabling iOS users to discover high quality games or find great deals on titles they may have missed.

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