Analytics firm names Galaxy Note TV spot most effective ad of Q1
Though Samsung did their best to hype up a series of ads poking fun at the cult of Mac — a group of commercials that culminated in an extravagant Super Bowl spot — advertising analytics firm Ace Metrix has named another TV spot hocking the Galaxy Note as the most effective with US audiences for the first quarter of 2012. The ad, which highlights the Note’s unique form factor blurring the line between phone and tablet, received a score of 686 using Ace Metrix’s proprietary scoring system. The gauge of viewer reaction has a max score of 950.
Following behind Samsung’s Galaxy Note ad were spots for Doritos and M&M’s. Both tied for 2nd place with a score of 671. Ace Metrix CEO Peter Daboll said Q1 is “the most important quarter for advertising” due to several big television events including the Super Bowl, Oscars, and other awards shows. Daboll called Samsung’s ad “particularly brilliant” and noted that big competitor Apple didn’t rank nearly as high. Samsung’s marketing effectiveness could pay off in the long run and perhaps earn them the Apple-like following they seek.
[via BGR]