Google Wallet Gets Serious – Acquires Payment Technology Company TxVia
Google Wallet hasn’t exactly blow up into the mobile payment revolution as the few of us with NFC equipped devices would have hoped. But in a blog post today, Google is hoping to turn that around, announcing that they have purchased TxVia, a payments technology company, that will help kick Google Wallet into high gear. Well, higher gear anyway. Google didn’t mention exactly how much they bought up the New York-based company for, announcing only that:
“Today, we’re thrilled to announce that we’ve acquired payments technology company TxVia to complement our payments capabilities and accelerate innovation towards our full Google Wallet vision. TxVia is a technology pioneer that offers a fast, flexible and highly reliable payments platform—which we believe is one of the best in the world.”
TxVia has been known for their work with prepaid and giftcard technologies. Could this mean Google Play Store gift cards are in the… uh, cards (as Rob once suggested)? I can’t even tell you the amount of my friends/family who would never even consider purchasing a 99 cent app in the P-Store. Maybe soon, I’ll be able to purchase TSF Shell for my mother’s birthday.