Over half of all US cellphone owners now have a smartphone
After many years of being completely happy with featured phones, the smartphone industry has taken a huge leap the past years. Such devices are becoming an essential part of our everyday lives, and according to a recent study conducted by pewinternet.org, smartphones now rest happily in 53% of Anerica’s adult cellphone owners.
Out of all surveyed Americans, 49% claimed to own a smartphone and 45% said they have a good ol’ feature phone. The 53% number is concluded after taking those who don’t own a cellphone at all out of the equation, which amounts to 6%. I must say, I do not know a single person that does not own a cellphone. But surely, they are out there.
The study also divides the smartphone increase by demographic groups and income, as well as education. All of this in comparison with an equal study conducted from April to May of 2011. Let’s take a look at them.
As expected, most smartphone adopters are young (between 18 and 24) and have some college education. There are some odd results, though. Apparently, people with less than a $30,000 income have been adopting smartphones more, as well as people that live in rural areas.
This is probably due to the fact that smartphones have been becoming much more accessible in the past year or two. And most of the more successful, wealthy, urban users probably adopted the technology before. This can be seen when we see the total percentages, below.
Take a look at the tables and see where you fall. And remember, there is still a large percentage of the population that needs to be introduced to the awesome world of smartphones. Let’s go and make sure they go with Android!
[Source: pewinternet Via: gigaom]