New Kindle Fire Ad Sticks It To The iPad (And Android Tablets In The Same Breath) [Video]


Amazon uploaded a new Kindle commercial to their YouTube channel today. The ad spot cleverly emphasizes the Kindle line’s biggest selling point — it’s price. The gentleman in the ad approaches a lovely MILTTTS (mom I’d like to take to Sizzler) relaxing on a resort who points out that, for the price of a single iPad, one could buy 2 Kindle Fires and a Kindle e-reader, all while still having some extra cash leftover when it was all said and done.

While many Android fans are sure to gloat, I find it interesting that Amazon could make the very same argument for another top of the line competitor — the Google powered Transformer Prime. Both the iPad 2 and the T-Prime can be found with the same $500 price sticker. One can only wonder if Amazon will be targeting Android OEM’s in their next video.

Of course, ASUS is looking to turn the Android tablet world on its head when they introduce their $250 quad-core, Nvidia Tegra 3, MeMO 370T 7-inch tablet going head-to-head with the Kindle Fire later this year.

Curious to see how many of our readers have purchased 2 Kindle Fires for their household when compared to more expensive Android tablets or even the iPad?

Thanks, Jeff!

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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  1. Great video for the Kindle. Really says what the benefits are: it does everything iPad does, and it’s cheaper!

    1.  it does MOST things, not everything, i still prefer my galaxy tab 10.1 but the kindle’s definitely have a great market to hit

      1. ഫ്ലിക്ക്‌ ച്ളിക്ക് ബ്ലിക്‌

        1.  i agree completely

    2. Yeah but Amazon is showing you need to carry around 3 devices to have the same capabilities you can do with one device (iPad).

      1. Not the same. Watch it one more time and see how the douche covers his pad with his hand trying to read a damn thing on it. And if you noticed, THREE people have each own device, not like one person needs to carry all three.

  2. Kindle Fire FTW

  3. iGot a chuckle.. iPad is a cool device, just not for $500-800 IMO and Amazon agrees :)

  4. The transformer prime is worth every penny however, seeing as how its, what, 4 times more powerful and power efficient than the Kindle Fire. Plus it runs a proper tablet OS, not some hacked together crap based on Android.

    1. this commercial isn’t about the transformer prime

      1. Yes I know. But the author makes a connection to how the Transformer Prime is the same cost as the iPad. I’m saying that its actually worth the cost, and is a better value than the Kindle Fire. Of course, I think that the iPad is worth more than 200 as well, as it is more powerful hardware wise. I’d give it a small leg up in the software department as well, though I agree its not worth 500+.

  5. epic moment last night. some girl offered to trade an ipad for my old g2 i no longer use. the room busted up laughing, and said you couldn’t give me an apple product. (although i did consider it just because i could make a few bucks off an ipad).

    1. Same here. I would only take an Apple product because I know that I could sell it to any idiot that thinks it’s good.

      Apple Sucks.

    2. This is a true story.

  6. IMHO kindle shouldn’t really be counted as an android device.

    1. Only when rooted. =p

    2. Why not?  Just because it’s “locked” out of the google market?

      1. Yes, exactly because it is locked out of the Google ecosystem.  Also, Amazon has plans to further divorce Kindle OS from android with the next iteration. 

    3. IMHO cares.   It runs android, regardless of the front end.   

  7. I use a paper book or a original gameboy to play…. omg…. advertising for the masses

  8. MILTTTS- Mother I’d Like To Take To Sizzler….HAHAHA!

    everytime i read something funny in an article on this site, Im like, that has to be Chris. Then I check the author, and yup, its Chris LOL

    1. Agreed, Chris is one of the great things about this site.  Spot on…spot on.

  9. I only clicked through to see a bigger picture of that girl…

    1. Thank you supreme being for not making my mother look like that. It is weird to fap to your mother if she is hot?

  10. Here’s a “I need flash” moment. I can’t play this video on Chrome Beta…

      1. Bizarre, it is a YouTube clip, at least on my iPad.

  11. I’d do that soccer mom.

  12. I’d like to show her the sizzler too, if you know what I’m sayin’. Love Muad-Dib long time!

  13. We bought one Kindle Fire and a Coby 10″ tablet (also $200).  The Kindle is so much nicer to use!

  14. I bought 2 Acer A500’s for $439 total. A 16gb floor model at Staples and a 32gb refurb from Woot. For less than a 16gb iPad, I got 2 better tablets.

  15. I watched the ad with no sound and still enjoyed it. +1 for hot moms.

  16. Yes well I for one enjoy having the android market on my android powered device… The amazon app store is kind of AFU.

  17. Let’s not forget though, Amazon sells these things at the price below cost. Their price is based on the idea of selling content, whereas Asus don’t sell any content. It’s the same as if one were to buy a color ink printer (which frankly should be absolutely free with the price on their never-lasting cartridges), or a color laser one.

  18. The best thing about the ad is that it was filmed in Costa Rica. 

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