Nielsen: Survey Shows Android Slows Down, iOS Gains Steam in Q4
Nielsen released some Q4 numbers from research done on recent smartphone buyers. From the last three months they found that 44.5% of smartphone buyers surveyed bought iOS phones in December compared to just 25.1% in October. Credit can be given to the holiday season (which saw record-high smartphone purchases) as well as the fact that the iPhone 4S was made available in Q4.
As good of a jump as that was, that still wasn’t enough to topple Android as 46.3% of all buyers surveyed said they had Android phones. These numbers likely aren’t indicative of how overall sales were last quarter but it’s still a decent survey that should translate fairly decent to overall trends.
It’s natural to expect the iPhone to gain steam on Android’s US dominance but we have a feeling that its gains aren’t nearly as significant as this survey shows. Be sure to check out Nielsen’s full slate of findings over at their site.