Several new partners have jumped on board the Google TV train, and powering the next generation of hardware is an ARM-based CPU from Marvell. The company behind the SoC behind the newest iteration of Google’s internet TV platform was on-hand at CES showing off their self-branded set-top box, and our partners in crime over at GTVSource got an early peek at what we can expect. On its surface, Marvell’s box doesn’t differ much from the current generation of Google TV devices running Android 3.0, but the new chipset promises several improvements, one of which being a reduced introductory cost for picking up the hardware.