App Downloads Reached 1.2 Billion During Final Week of the Year
Following up on their earlier report tracking the number of iOS and Android devices activated on Christmas Day and the 242 million apps downloaded, Flurry has released figures covering the final week of the year. Spanning from Christmas to New Year’s Eve, Flurry’s data reveals over 1.2 billion apps downloaded between Android and iOS. This represents a 60 percent increase compared to December’s weekly average leading up to the holidays. The figure really isn’t that surprising. With the number of folks receiving smartphones as gifts and many finding themselves with at few extra days off work, exploring the app marketplace for their respective devices was as good a way to pass the time as any.