I wont even lie to you, after finishing Thanksgiving dinner, I was out and about on Black Friday looking to scoop up some holiday deals. And like every year before it, I wasn’t the only one with Black Friday shoppers out in droves and breaking sales records. But that wasn’t the only record broken on Black Friday. Apparently, more people than ever were using their smartphones equipped with the ShopSavvy “mobile shopping assistant” app to help check prices and score the best deals. ShopSavvy posted some of their data collected from their 10 million user base and found…
ShopSavvy says:
* Delivered 8 Million scanned offers on Black Friday
* Helped users buy approximately $150M in products based on their scans on Black Friday
* Sold $11 million worth of products via its mobile platform on Black Friday
* Saw top product category scans were consumer electronics and toys
In addition, ShopSavvy saw significant growth across the board, with:
* 3 times more scans than Black Friday 2010
* 535% increase on Black Friday over normal shopping traffic
* Over 200% increase on Thanksgiving Day over normal holiday traffic
* 2000% increase in scans of video games
If those numbers tell you one thing it’s that one, you’re lucky if you stayed in doors this Black Friday and two, if you were out shopping and you weren’t using an app like ShopSavvy to cross reference prices… you were doing it wrong. As a deal hunter myself, I can tell you my life has been made a whole lot easier ever since this app hit the market. If you haven’t had a chance to use to use it, ShopSavvy is completely free and you can download it right now in the Android Market.