Can the Amazon Kindle Fire Eat 15% of the Tablet Market With 12 Million Units Sold in 2012?
When Amazon’s tablets were first rumored we predicted they had the best shot at challenging Apple in the tablet game than anyone. They are all about affordability and generating revenue through their ecosystem so we knew their devices would be competitively priced from the starting gate, putting them in good position to steal a good chunk of the market share from anyone, not just Apple.
According to Citi analyst Mark Mahaney, Amazon will do a great job in 2012. They estimate the online retail giant will sell 12 million units accounting for $3.2 billion in revenue, enough to take 15% of the market. In just. One. Year. Will this absolutely happen? No one can say for sure, but if anyone can be that ambitious about their ability to take on Apple it’s Amazon.
Of course, the Kindle Fire that’s out now may not be the only tablet out in 2012. Amazon is rumored to have 8.9 inch and 10.1 inch devices on the way sometime next year under the same brand, though it’s unclear which direction they’ll go with these. The wait will be a bit unbearable but it’ll be worth seeing how Amazon approaches these next couple of devices. [ATD]