Before a marketing department can slap a name and final spin on an upcoming product, it journeys through a long design and development period. As model numbers consisting of string of seemingly random characters can be hard to follow, the teams working behind the scenes often assign easy to remember code names. This accounts for the origin of Android’s dessert designations. It has also given us names such as Bliss, Holiday, Runnymede, and Vigor. All of these went on to become HTC smartphones under different names. They also appear among the following list, which is said to be a full list of code words for upcoming devices by the Taiwanese manufacturer.
Act
Alpha
Bliss
Blue
Cybertron
Edge
Elite
Eternity
Fighter
Fit
Flick
Glider
Grande
Holiday
Jet
Key
Layer
Omega
Pico
Pop
Prime
Quattro
Radiant
RTP
Ruby
Runnymede
Splendor
Square
Tag
Tahiti
Tube
Veloce
Vigor
Villa
Vitesse
The list was reportedly provided to PocketNow some months ago, and with the recent rumor of an upcoming HTC Edge the site has gone live with the entire alphabetized rundown. Of the names listed, 24 of 35 have yet to see an official release. But are we really looking at the names of 24 in-development handsets? There is a chance, given HTC’s prolific nature, but some of the names may simply be waiting in reserve until the right project comes along. Even if all 24 names are true and refer to handset already in some phase of production, we can’t gauge how many will go to Android and how many to Windows Phone. In reality, the whole list tells us very little, but it might just give us a glimpse of just how much HTC is currently working on. Don’t commit the names to memory, but don’t be surprised if more than one pops up again in the future.
[via PocketNow]