Android Beam on Galaxy Nexus (Android 4.0) Makes NFC Truly Social [VIDEO]

Amongst a flurry of other announcements made by Google regarding Ice Cream Sandwich yesterday (today if you’re actually in Hong Kong or anywhere in Asia) was Android Beam. It’s an NFC-powered tool for sharing content with your friends.

You can send them files, locations on maps, Android market entries from apps they’re using, websites and more simply by pressing your NFC-enabled phone against theirs. The “seamlessness” comes into play when your friend doesn’t have to take immediate action.

The Android market automatically comes up with the app your friend sent you. Google Maps will zero in on that exact location The browser will automatically load whatever websites being sent through. All of this happening without having to touch the screen is simply incredible. It’s better to show you than tell you, though, so check out our video hands-on above from the Hong Kong event.

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