Zlango Brings RLY COOL Emoticons To Android TXT MSGS [VIDEO]
Emoticons have a unique way of telling a story and making communication fun, more interactive, and adding a layer of depth and interest. Why limit yourself to the happy face, sad face, and winky face when you could have a huge library of emoticons automatically suggested every time you compose a text? Zlango does that, for free (android market link), and more:
I’m really impressed with the business model of Zlango and it’s something with which I think they can have great success. The app is free and immediately offers a huge library of emoticons with which to start. But in-app purchases will allow you to unlock and download select premium content.
As an example, Zlango’s first partner is The Walking Dead television series with emoticons custom made for the show. While these will be free, you can imagine Zlango working with other partners to package premium emoticons that fans of specific topics would really enjoy. Think about specific packs for sports leagues, sports teams, movies, bands, clothing brands, or anything else. For the teenage market I can see the premium packs really taking off.
By offering in-app purchases and promising to expand Zlango with more premium content, the company is able to leverage their creation into more of a platform than an app by itself. The app is far from flawless and I’d like to see some visual changes and differentiations to cut down on clutter, but for a first run I’m really liking what Zlango has to offer.