Old iPhone Outselling Motorola Atrix, HTC Inspire at AT&T?
With hundreds of different Android phones on the market and available, every one can’t be a blockbuster hit. You’ll have some that are hugely popular, some that hit a niche crowd, some that find mainstream success, and some that perform full face plants. It’s no secret that the Motorola Atrix and HTC Inspire are intended to be two of AT&T’s hottest selling Android products, so how and why are old iPhone 3G devices outselling them?
There are several possibilities, but it’s most likely a combination of many factors. Here are a few of them:
- The economy is sucking and people are looking for a bargain. They don’t want high-end Androids or the new iPhone 4 at a premium price, so they go for last year’s batch of goods. Unfortunately, AT&T’s previous batches of Android goods weren’t so good. See what I did there?
- Despite Verizon now carrying the iPhone, AT&T is notoriously the iPhone carrier, so people walk into AT&T and think iPhone. Not to mention they’re much more forward about promoting Apple.
- There are realistically only 2 choices when looking at AT&T iPhones – the 4 or the 3G/S. Meanwhile, you’ve got a handful of options for AT&T Androids. Obviously then, you’d expect Apple to win slice vs. slice matchups, because even if the iPhone were to own a smaller pie, they’re comparing bigger pieces.
You’ve also got to remember that this is just one analyst’s statistical estimate. They could be wrong. Just because someone writes it, doesn’t make it true. I wouldn’t be surprised if there was some truth to this, but again I believe it’s a combination of several factors, some seen above.
In related news, Apple has overtaken Google as the world’s #1 brand based on a report by WPP Millward Brown. If they were to include Verizon’s “DROID” campaign in that branding, I think Google might enjoy the edge. Brand value is inherently a speculative and unquantifiable aspect of marketing, but I don’t deny that Apple has huge equity in this regard.
[Via iSource.com]