Groupon & Ticketmaster Partnership To Shakeup Concert Ticket Landscape [GrouponLIVE]
Groupon undoubtedly hit it big by focusing on “deals” with a unique web and mobile strategy. I’ve long thought Ticketmaster, who all but has the concert ticket market cornered, was way behind in term of innovation. If they made it easier to discover entertainment options, share these concerts and ideas with friends, and offer a streamlined way to purchase, they could sell a lot more tickets and make a lot more money.
With the announcement of GrouponLIVE – the partnership between Groupon and Ticketmaster that will bring local concert deals directly to your phone – things could get interesting.
This has the ability to shakeup an industry that has been pretty set in its ways for years. Want tickets? Buy them online or try to call in without getting a busy signal for twelve hours. But allowing music lovers and entertainment seekers to casually browse things to do with great deals for them will be an absolute home run in my opinion.
How often do you and your friends wonder, “So what do you want to do tonight?” There’s obviously the typical nights out ideas, but GrouponLIVE could be a go-to source of inspiration for those looking for fun.
I have Groupon installed because I’m curious to browse local deals – it’s fun to see what’s around in small doses every few days. But GrouponLIVE is an app I’d download, use, and make many, many purchases with.