BodyMedia Fit Will Help Sprint Customers Track Their Active Life [Video]

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The folks at BodyMedia introduced me to a new product they’re working on in conjunction with Sprint. It’s called BodyMedia Fit and is a wrist-band that records your vitals, calorie loss and sleeping habits as long as you’re wearing it. At first glance it looks to be a tool for workout buffs to track their workouts and stay in shape, but it’s tailored toward anyone who wants to take on a more active lifestyle and lose a few pounds.

BodyMedia encourages people to wear this “watch” 24 hours a day – whether you’re going for a run or washing the dishes. At the end of each day, BodyMedia will give you a rank to let you know how active you were. A lazy day would net you the moniker of “slouch”, while being a busy-body would get you something a bit more desirable.

The unit communicates with the user’s phone via Bluetooth and will sync all of the information you need to it. From there, the phone will sync to the BodyMedia website where you can also track your day-to-day performance. (You can also update your account without a phone by using a USB cable.) We’re told BodyMedia will be bringing a new 3G version sometime down the line that’ll work on Sprint’s network to sync your data without needing to use Bluetooth.

One of the more interesting aspects of BodyMedia Fit is its sleep monitoring feature. Through some exact science that I wasn’t previously aware of, the firm claims that your quality of sleep can affect your weight loss endeavour. The website itself also has a food log that you can use to keep track of what you eat.

With Sprint, they’ll be introducing the service via Sprint ID, the carrier’s customization initiative that allows users to apply different themes and apps depending on what type of person they are or what they need. I asked if it’d be a part of its own ID pack or a bigger “fitness” pack from Sprint but wasn’t able to get a clear answer. Regardless, it looks cool and I’m sure a lot of people will be excited to try this.

This is only for those who are serious about losing weight and want to track every bit of their calorie loss whether they’re inside of a gym or not. I note this because the cheapest armband package will cost you about $200 before taxes. Steep, right? The technology they use to make all of this possible is advanced stuff, though, so I can understand why the cost of admission is so high. Check out more details at BodyMedia’s website today.

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