Sprint Sticks to Its Unlimited Data Guns With New Ad [Video]
In a time where all major telecoms are switching to tiered data plans to offer different pricing options for their subscribers and to help ease the strain on their networks, Sprint has come with a pretty strong message saying that they simply won’t allow their customers to be subjected to that.
In a new ad, Sprint CEO Dan Hesse reiterates the importance of unlimited everything, including data. Here’s a quote from the ad:
“The other day, I looked up the word unlimited in the dictionary. Nowhere in the definition did I see words like metering, overage, or throttling, which is code for slowing you down. Only Sprint gives you true unlimited calling, texting, surfing, TV and navigation on all phones.”
“Why limit yourself,” says Hesse in an ad that should keep their customers smiling. Sprint’s willingness to go against the grain throughout this trend is sure to attract and retain many paying mobile phone users. The ad didn’t send a message saying they’d never consider limiting users’ data, but if it were to happen you can be sure it won’t be in the near-term.