Rogers’ Xperia Play Contest Reveals $400 Price Tag?

Rogers in Canada is giving 10 lucky winners a Sony Ericsson Xperia Play, and that’s cool, but what’s more interesting is that it revealed some preliminary pricing information. The contest rules state that the approximate retail value of the prize is $400, but it’s tough to put too much stock into that at this point. Rarely – if ever – do you see a smartphone with this type of power priced below $500.

If anything, it could be an 0n-c0ntract price. I’m a bit skeptical about that too, but Canadians do tend to get the shaft on device pricing, often times having to sign longer contracts and pay more money than usual. We’ll see soon enough if this price ends up sticking. [Mobile Syrup]

[Update]: A link to the contest on Facebook, for your convenience.

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