Motorola Apologizes For PR Gaffe, Promises Better Bootloader Policy

Despite Motorola continually making some of the hottest Android handsets – and the pattern continues with the Atrix – some of the most passionate Android fans refuse to become customers because of a “locked bootloader”. Manufacturers locking their bootloader essentially prevents rooting, and when one YouTuber expressed their displeasure, a MOTO employee uncharacteristically shot back, saying:

if you want to do custom roms, then buy elsewhere, we’ll continue with our strategy that is working thanks.

As you can expect, this wasn’t exactly well received by the general Android-loving public. However, the haste of one employee isn’t reflective of a company and Motorola has promptly attempted to patch the problem on Facebook:

Props to the way Motorola is handling the ordeal. They could have just deleted the comments and pretend it never happened. Nope. They manned up and posted an apology. Not only that, but they also announced they’re working on a solution to bootloader annoyances that irritate so many ROM devs and rooters.

Hopefully they follow through on that last tidbit, but until then, nice job turning it around. How do you think this will play out? Just lip service to make your forget their foul-up or will they follow through on the bootloader business?

[Thanks, Trident!]

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