While T-Mobile ranks itself among the big four US cellular carriers, they happen to sit squarely at the bottom of the list as they struggle to keep a competitive edge. Now with Verizon announcing the iPhone and Android getting better and better on every carrier, TMo is looking elsewhere to win over customers. The plan for now seems to be focused on value, with T-Mobile USA CEO Phillip Humm expressing a desire to the Wall Street Journal to bring the price of Android smartphones down. He is aiming for sub-$100 pricing, a feat already accomplished by devices like the LG Optimus T on their network.
We don’t see the price of high-end smartphones coming down much, and even if they do we are sure other carriers would drop their prices accordingly.
[via MobileBurn]