NOOKcolor Boosts Barnes To A Noble 67% Increase In Holiday Sales

• Rob Jackson
• 14 years ago

Wondering how Barnes & Nobles NOOKcolor has fared against stiff competition like the Amazon Kindle? Apparently pretty well. While we don’t have any head-to-head sales figures readily available, Barnes & Nobles themselves are reporting they’ve enjoyed a 67% increase in holiday sales this year over last year.

B&E issued a press-release with some other interesting details too:

• They sold out of their NOOKcolor inventory for the holidays
• The NOOKcolor became the company’s best-selling product ever
• The Kindle is also Amazon’s best-selling product ever

It seems as if Barnes & Noble made an excellent choice leveraging Android to compete. From what I hear, the NOOKcolor is a nifty little device and while not packed with an inexorbitant amount of features, it does what intends too very well.

[BusinessWire via Seeking Alpha]