NOOKcolor Demand High for Holiday Season; 18,000 Manufactured Each Day
Barnes & Noble’s apparently doing quite well for themselves with the NOOKcolor as chairman Len Riggio disclosed the amount of units they were manufacturing each day: 18,000 to get ready for the holiday season. If you would’ve told me a few weeks ago that they’d be able to justify manufacturing this many units at a time, I’d have slapped you. No, seriously, I would have.
I’m not saying that the NOOKcolor is a bad or uninteresting device, but the competition (coughAMAZONcough) is so fierce in the eReader space that you’d expect B&N to have gotten off to a slow start. Such isn’t the case, thankfully. Even with production heightened, he fears they won’t be able to keep up with demand. I’d love to get some hard numbers to see just how well this thing is selling because it sounds like they’re not having trouble moving them at all. [via CNET]