There is something to be said for an advertising campaign that relies on star power to move a product rather than mentioning any aspect of the actual product. That’s fine and all, but somewhere we are missing the connection between Lady GaGa (especially the track “Poker Face”) and the Sharp IS03. But we will secede that for the Japanese and KDDI au, it might be enough to get people into to stores. NTT DoCoMo did it with Darth Vader, anyway, right?
[via Engadget]