Small Survey Reveals Demographics of Android Users, Translated Into an Infographic
Call me weird, but there’s nothing better to wake up to than a breakdown of demographics from the mobile operating system I use and write about every day. Research firm Mobclix did, well, some research and came up with some interesting numbers and “facts” about those who prefer the little green robot over that rotten, bitten apple. Of note?
- 45% of Android users are first-time smartphone owners. This is notable considering this is exactly what Android is built for and it’s exactly what Mobclix – and nearly everyone else – has Android eventually reaching the finish line first: Android phones can be affordable, they can be had on every carrier, and they can do a lot of things for a lot of people without the beefy hardware to drive that price up.
- 37% of Android users spend most of their time using email, opposed to 21% on games and 8% on maps and navigation. I would assume as much considering the disruptive experience that Gmail is. But what about the other 34%? That’s what I’m really curious about.
- 46% of Android users prefer a touchscreen over a physical keyboard. Are you listening, manufacturers? Physical keyboards are still important to a lot of people. Get on it!
- This stat surprised me the most, though: twice as many Android owners than smartphone users will make a purchase or payment on their devices each month. For the crowd who’s generally known as cheap, you would think that iPhone users would make up the majority in this category as they’re also the types who spend more money on apps than Android users are willing to.
The information here is by no means law considering it’s a VEEEEERY small sample of Android’s freakishly-large user base. Take a full look at the infographic below, courtesy of Mobclix. (Survey based on interviews of 1,025 Android owners conducted throughout the month of October 2010.)
