Android Ad Impressions Match iOS in Latest Millennial Media Report
Millennial Media’s Mobile Mix report is in once again, and for the first time Android holds the same share of smartphone ad impressions as rival iOS. Last month we saw Android overtake the iPhone in ad revenue, but fell short of the top spot. While growth hasn’t quite reached the same level in terms of total share, for the first time Android is no longer behind Apple. Resting at 37 percent each, I wouldn’t call it a stretch to expect Android to be number one come next month.
[via Droid-Life]