Netflix App Still on Netflix’ Mind

Back in August Netflix said that it would be “stupid of us” to ignore Android’s growth. And that was pretty much the last we heard of it. iOS has it and even WP7 has it, which has ruffled more than a few feathers. Fortunately, we haven’t been forgotten; or at least that’s what they want us to think.

In a blog post by Greg Peters:

We regard Android as an exciting technology that drives a range of great devices that our members could use to instantly watch TV shows and movies from Netflix. We are eager to launch on these devices and are disappointed that we haven’t been able to do so already.

He goes on to say that the reason behind the delay is:

a lack of a generic and complete platform security and content protection mechanism available for Android. The same security issues that have led to piracy concerns on the Android platform have made it difficult for us to secure a common Digital Rights Management (DRM) system on these devices.

However, he does vow that Netflix will be launching their app for “select Android devices” early in 2011. Fingers crossed that it will make its way to all handsets soon!

[via Talk Android | Full Netflix blog post]

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