Sprint’s Dan Hesse took the stage today in San Francisco to address the media at CTIA Enterprise and Apps. The setup was pretty slick so we could only assume they’d be announcing new phones…
…and that they did. Just as we expected they would, they quickly announced the Samsung Transform and the Sanyo Zio – devices we’ve heard a lot about leading up today – but they announced one from LG that we haven’t heard of before: the LG Optimus S.
These devices will be Sprint ID-ready, a new service they’re announcing that’ll make it easier for consumers and businesses to find the apps they need based on who you are and what you like. Essentially, it’s a partnership that’ll allow Sprint and the content providers they’re working with to deliver content and information right to your phone without you having to go out and find it as long as you download what they’re calling “ID Packs.” Some of their announced partners include Disney with ABC and ESPN, E Online, MTV, HSN, LatCel, and more.
For businesses, this means that a company’s IT department can customize their own ID packs to push everything their new employees need right to their ID-ready phone without having to set the phones up each time they hire someone new. Another cool scenario is an Emergency Response pack that’ll equip you with everything you need to calmly handle any bad situation. Different B2B packs will also help users enhance and optimize their business and empower their employees, providing an example using the Santa Fe Tow Service which used Sprint-ID in a unique way.
We expect the Samsung Transform and Sanyo Zio to be available this week at Sprint and Radio Shack for under $150 and under $100, respectively, while the LG Optimus S will be available later this month for under $50. More details to come as soon as we can grab them.
We’re off to test the newly announced phones with Sprint-ID so stay tuned for video!