Google Music — or a version of what Google plans for Music to be — was shown off way back at I/O along with the debut of Android 2.2. It has since then been assumed that the launch of Music would most likely coincide with the launch of Android 3.0 (Gingerbread). From what has been revealed so far, the service will offer cloud-based functionality such as streaming from a desktop system to your Android handset as well as the ability to push song and album downloads directly to your phone. But when, exactly, does Google plan to unleash their counterattack on Apple’s iTunes?
The word is Andy Rubin has been hard at work in an attempt to get the service up and running by the holiday season, which does go hand-in-hand with the rumored release timeframe for Gingerbread. The problem is, so far Rubin and Google have failed to get any record labels to sign on to their music store. It isn’t that they don’t want to. One exec speaking on conditions of anonymity said, “finally here’s an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform. What you’ll have is a very powerful player in the market that’s good for the music business.”
See, music execs would love to have someone come along and take the power out of iTunes’ hands, or at least alleviate some of the hold Apple has on the digital music distribution industry. But for the same reason negotiations with Google may take a while. Record labels are very protective of their intellectual property, if you hadn’t noticed, and are pretty hung up on big profits at the same time. We expect most if not all major distributors to hop on board, though whether or not negotiations will delay the debut of Google Music remains to be seen.
[via BGR]