Sony Ericsson Just Wants to be Successful; Aims to be Largest Android Supplier in the World
Any Drake fans out there? No? Anyway, I always scoff at reports like these because they seem quite useless. Sony Ericsson wants to become the biggest supplier of Android-based products around the globe, says the company’s CEO Bert Nordberg. It’s quite an ambitious goal, but I call it useless because isn’t that the point of any business? To be the best?
I’m sure it’s not a realistic goal for small busines– actually, I take that back. Many of today’s bigger businesses started as small businesses (the old “Google, Apple, and Microsoft started in a garage” stories always come to mind). But with companies already established in today’s fast-paced market, it’d be a mistake not to reach for that goal.
How are they doing, anyway? Surprisingly enough, they own 17% of the global Android market share compared to 23% of the largest manufacturer – considering they’re able to keep up with the likes of HTC and Motorola with a comparatively-limited lineup, I must say they’re in a very good spot to reach that goal. If they continue doing what they’ve been doing since their first Android product was launched earlier this year – the Sony Ericsson Xperia X10 (with just three more Xperia Android-based handsets to follow since) – it might just happen sooner rather than later.
[via BusinessWeek]