HTC Should Definitely Open Some Stores in Other Parts of the World
Did you know HTC has their own retail locations in the Czech Republic and Russia? I didn’t either, but after realizing just how cool it’d be for them to have their own retail location through Europe, North America, and other parts of the world, I’m hoping they don’t stop there. The Prague location in the Czech Republic opened last month with their Moscow, Russia store following just a couple of weeks later, so perhaps this could be the first of many launches planned for other countries.
HTC opening retail locations makes a lot of sense (no pun intended, I swear!): the advent of Android (and the ridiculous success it’s enjoyed thus far in 2010) has breathed new life into their product line and has given them brand awareness like they’ve never seen before. They certainly have enough phones to justify it and I’m sure they’d love to rival the type of retail experiences offered by Apple and now Microsoft, fairly recently.
The scope of their expansion might not be as deep as we’ve seen with their aforementioned competition (with Microsoft being considered more of a partner), but that’s because their product line doesn’t extend beyond phones. Still, it’s a great first step in continuing to build their name and reputation up and the added image that comes along with having a string of retail locations definitely won’t hurt them (because we all know they’re rollin’ in the dough).
[via PocketNow]
