The music service was shown off at Google I/O, where its integration with Android was emphasized. “Google Music” will have both a push component that directly sends song downloads to your handset as well as a desktop streaming portion thanks to the acquisition of Simplify Media that will allow users to stream their stored media libraries to their phones without the need to sync between devices.
Of course, don’t think Google plans to put all of its music eggs in the Android basket, as they are looking beyond smartphones to creating a truly formidable music retail outlet. The folks in the music industry couldn’t be more pleased, as many see the one-sided dominance of iTunes creating stagnation in the marketplace.
It remains to be seen if Google also plans to launch a desktop client similar to iTunes, or if the entirety of Google Music would take place in the cloud. Apple, too, is gearing up for a cloud-based iTunes, so the race is on. Does Google have what it takes to be a true competitor, or will they be just a little too late to the game?
[via cnet]