Millennial Media Report Brings No Shocker: Android Still on the Rise
Just about every ad network serves up its own take on mobile market share each month, and given the various methods in collecting data and certain caveats for devices (such as iOS rankings usually including the iPhone, iPod Touch, and iPad) the numbers reported speak best in general terms. The results of Millennial Media’s MobileMix report for May are in and they again show an unsurprising truth: Android is still on the rise in the smartphone market.
The month-over-month increase for Google’s OS was 5 percent, bringing Android’s total share to 15 percent of the US market. Couple that with a 14 percent decrease in Apple’s lead spot (that is expected as there is only so much of the pie to go around) and RIM holding on to the number two spot and the numbers read — again, in general terms — about the same as every other variation on the ad network market report.
Perhaps more interesting to note from the latest figures is HTC’s rise to the number four spot overall in manufacturer share of the smartphone market. This was no doubt helped greatly by the introduction of the HTC Droid Incredible, and should continue to rise with the release of the HTC EVO 4G earlier this month.
All in all another good month for Android. How about that?