Many were wondering when Sprint would get the train rolling on their traditional advertisement campaign for the HTC EVO 4G. While word of mouth is a strong and cheap solution, you couldn’t expect Sprint to just stand by as the best phone they’ve gotten in a while silently moves to store shelves.
Tonight, their EVO 4G campaign begins and it makes a lot more sense than what they did with Palm for the launch of the Pre (seriously, that lady haunted my dreams for weeks, it seemed). If you can’t watch the video, it basically plays to the phone’s “EVO” name as it shows the “evo”lution of technology in domino-style from the first wheel all the way up to the very device they’re advertising.
What do you think of the ad? Should Sprint add in a couple more to keep their campaign fresh?