Order Food From Your Phone With SnapFinger
Sit back, relax, and stuff your face with the food you just easily ordered with SnapFinger- an application recently launched on the Android Market. By partnering with a fairly large number of national food chains and tapping into their Point-Of-Sale system, they’re not only able to show users local restaurants based on their GPS location but also the menu and pricing. Add an option to buy and have your food delivered/picked up and you’ve got a pretty handy app!
Here is a quick demo that IntoMobile got at CTIA:
Right before starting the demo the SnapFinger rep says: “Since my Android Phone just died, I’ll take you to the iPhone, which is a little bit slower than the Android. But you’ll get the idea.” Those are words I like to hear, and as far as battery drain, he was using both all day and the iPhone battery was low too.
But back to the app – it was already available on the iPhone, Palm Pre and other platforms and just made its way to Android. The company obviously wanted to sprawl themselves out as wide as possible so going with chains as an initial strategy was a smart idea. Some of the restaurants included are:
- Applebees
- Baha Fresh
- Boston Market
- Bulldog Deli
- California Pizza Kitchen
- Outback Steakhouse
- Moe’s
- Subway
- Tony Roma’s
I think mobile phone food orders represents a huge opportunity, but obviously, the more participating restaurants you have the more likely you’ll succeed and larger barrier to entry you’ll create for your competitors. The time to gain that advantage is now, and it looks like SnapFinger has a great start.
Ordering food on your phone – have you done it or not?
[Via Press Release (PDF)]